A constant game of cat and mouse between the major Internet search engines and optimization companies search engines (SEO) has an interesting result: As these two groups try to psych each other to overcome system other search skills are constantly improving for the consumer of Internet services.
This is what happens: Each search engine formula is developed to produce the most accurate and relevant results based on keyword search Internet user's word, and then the SEO companies analyze the function of the search engine and development of a system of strategies to allow their customers to take advantage of that formula. Common strategies include providing blocks rich text (some paragraphs of text multiple keywords that can be picked up by search engines containing), general interest articles, with embedded links, on particular topics of interest to the customer, development multiple links to the customer site from other websites, and a combination of sponsored links and pay per click ads (paid that appear on other websites ads). This combination of strategies promises to improve the ranking of a website in search results, a valuable asset in cyberspace; if a company can land on the front page of a keyword search, the probability of the Internet user is triggered by visiting their websites.
Of course, as soon as the SEO companies figure out the formula of a search engine, the search engine changes the rules, since bigwigs search engine need to provide the most accurate, up-to-date information, and relevant information, and not allow website owners to game the system. And of course the SEO companies respond with new, more sophisticated strategies. The result for Internet users is a constantly improving ability to search efficiently for the goods, services, and information they need.
Google is the most important game in town, but other search engines have their following; Alta Vista is popular among college students and serious researchers, for example. There is also dogpile.com, a search engine for all other search engines and stops at the most relevant results from each. And new engines pop up all the time and search Ask.com AskJeeves.com are two examples of new search engines with popular followers. A good SEO company will develop strategies not just for Google, but for all search engines.
Search engines are not perfect, of course, and one thing they can not do at the moment is access specific information contained in the multitude of databases available on the Internet. Federal, state and some local governments have bases accessible, free data, which allow users to access this information; other databases, such as Ancestry.com, subscription fee for use. For public information on the federal level in the US, FirstGov.gov is a good place to start. There
Search strategies for the web surfer as well. Just try doing a Google search for tax information, for example. Write taxes "in the search bar by keyword and click Search. In the US you will see irs.com, and then numerous companies advertising their tax services. But writing in taxes .gov" and you get the same IRS site, followed by many more government website pages, some of which may provide more direct access to the information you need to go through irs.com, without having to wade through a group of companies accounting. Writing in UK taxes .gov "and you pull up government information for the UK, and so on. Doing a keyword search on the general topic you're researching should pull up sites database relevant. (by the way, if you need an example of good optimization strategies search engines, do a search on genealogy "and look at all the links to websites where findthey're Ancestry.com everywhere.)
As the game of cat and mouse continues between search engine companies and SEO firms, the result promises to be ever more sophisticated, powerful and accurate techniques for accessing valuable information over the Internet. As the continuous sort of new search engines increasingly suggests that there may be only an approximation of our capabilities of information technology on the Internet.