Most Internet traffic comes from search engines, but most people just follow the links on the first page of search results. This means that websites that have high rankings in search engines are going to have very few visitors. Therefore, it is important that webmasters use design practices search engine optimization (SEO) when they are creating web pages. While SEO is based on keyword content, there are also a number of other factors that determine search engine rankings of a website, and many of them are related to the HTML and coding of a website. SEO website design includes things like file naming structures, image identification, proper use of encryption and ensuring that a website loads quickly.
Keyword-based file search engines have names
Signals from various sources to determine what is in the content of a website, and one of them is the names of files and directories. Because indexing algorithms search engine are now demoting websites using techniques keyword stuffing black hat, naming files based on keywords can give a website a boost of keywords without being hit by use keyword Stuffing. Webmasters can even benefit from the classification of images and files in directories of various levels. For example, an address of "domain.com/keyword_one/keyword_two/keyword_three.html" search engine robots will be three different keywords associated with a web page before it starts indexing the content. Optimising
Another important part of SEO that many people neglect is image optimization. While search engine robots can not really see what's in an image, which can pick up signals and coding text around images. Webmasters can use the HTML IMG tag "ALT" to let the search engines know what the content of an image is, but webmasters should also use file names related keywords as well. Moreover, search engines often index images based on text that is closer to an image. Therefore, the use of a title or put an image on a table with a brief description below it can associate more keywords in particular images. The use of these methods to identify the images can boost keyword associations a website and put up a website on top of search results images.
Highlighting keywords coded
Addition to highlighting the important keywords with file names and the use of images, administrators can also highlight key words or phrases including through the use of headers and titles. While search engine robots will index an entire site, with special code around the particular sections of text will serve to highlight them. Titles can be as long as necessary, but using excessively long titles can count as keyword stuffing. Headers are another important part of the design methods of SEO, because search engines say what the most important points of the contents of a web site is are.
Matter most people will not wait forever for a website to load, and search engines take this into account to index and rank websites. This is why it is important for webmasters to optimize encoding so that pages load quickly as possible and to ensure that the images are compressed to reduce the file size and, therefore, the load time. No matter how well practices SEO website design are implemented, slow websites have trouble getting high rankings on search engines.